In a recent workshop for transformational coaches and healing professionals, I asked the participants:
“Who of you is familiar with the law of attraction?”
Most people raised their hands.
“Who of you beliefs in it and practices it?”
The hands stayed up.
“Who of you has a million dollars?”
Silence – then laughing. Confusion….
“OK, so if you believe that like attracts like, and that you have to think the right thing to attract what you want, then what are you thinking?. Something is obviously not working in your favor the way it could!”
People looked around, trying to get confirmation from each other that they too were not sure what to say.
“I just don’t want to charge people who can’t pay me.” said one.
“I don’t think that helping others for money is spiritual.” said the other.
“I just want to teach groups and spread the word about healing.” said a third.
“Doing my transformational work is so much fun, that I’d happily do it without getting paid!” said a lady with a huge smile on her face.
I love these comments, as they reflect so clearly why transformational coaches and healers struggle when it comes to creating the income they need.
Their success model is different, they get motivated by very different goals:
Helping others, giving back, having fun, teaching groups, being in alignment with their loving and caring side are some of them.
It won’t surprise you that, even though I am a success and business coach for transformational entrepreneurs, I have a very long history of volunteering and giving much of my time for causes I believe in:
Bringing trucks into war zones, helping veterans with EFT, supporting people in need and moderating forums that bring comunities of healers together are only some of them. There were times in my life when I was a full time volunteer and it was not easy for me to acknowledge that I couldn’t keep going like this for much longer.
You see: I had fun doing what I was doing. It felt right and was an amazing cause. It was what I wanted to do and I was able to reach large groups in meaningful and powerful ways. I loved that! But I just couldn’t afford it anymore.
Eventually, I got my act together and remembered that I have a background in business that I should be able to utilize to create the income that I need.
I remembered that there are highly successful and deeply compassionate entrepreneurs out there who teach what I didn’t know or had forgotten.
I remembered that I would have to hire the help and support I needed if I wanted to keep going and start growing.
And I made the decision to invest with focus so that I could reach my goals and provide for my family.
As my business grew, I began to teach others what I have learned and achieved, so that they too could step up and create the income they needed to make a difference on a much bigger scale.
The more transformational entrepreneurs I coached, the more I became aware of a pattern that fascinated me: I realized that – what a surprise – not all coaches are created equally. Indeed, there are four distinctively different profiles, and what makes them different are such important factors as:
Their ultimate definition of success, what money means to them, what truly motivates them, how they see themselves making the biggest impact.
There are creative artists, knowledgable teachers, compassionate nurses and business savvy biz people. All of these factors determine what they ultimately want to do with their lives and their skill set, and ignoring these would have meant coaching them in a less than appropriate way.
So while for some transformational coaches and healing professionals, going after bright, shiny objects is a lifestyle and a must have, others truly just want to help by teaching groups in a strategic and systemized way.
As I was observing and learning how to help each of them be successful with who they are, I realized that nobody is either one or the other profile. Instead, in order to be truly successful, they needed to activate and embrace all four sides and bring them ito balance: Their creative artist, their wise and strategic teacher, their compassionate and giving nurse and their savvy business person. By deeply understanding what they mean , they could then set the boundaries they need and create a plan that would help them move forward.
There is more to the profiles that I discovered, and some of the issues are setting good boundaries and understanding how our own story and life’s experiences fit into our business.
Please come back frequently, as I will teach you how you can learn how to activate your success profile and make more money, have more impact, and make your story matter.