A common mistake that many new business owners make is, that they focus most of their energy on how they look in public:
They want a beautiful blog, a great facebook page, nice business cards, and a perfect elevator speech.
They are unsure what they do and how to talk about what they do, and get hung up on this when they consider talking to potential clients.
But the truth is, that there is a very easy way to get clients:
Show up in their lives and ask them how they are doing.
I really mean this:
The most common mistake that coaches and healers make who are new to building a business is, that they hide behind online tools, blogs and social media.
They would do so much better if they simply left the house and talked to everybody they meet about their new passion.
Imagine you had a back problem and are taking the bus to work.
Next to you sits a chiropractor, who notices that you are hurting and offers expert advise and his services.
If it feels right, and you trust that he is an expert, you would sign up with him, wouldn’t you?
How about the person is a massage therapist instead?
If you trust that she has a solution, you would sign up with her as as well, right?
It doesn’t matter much if the person offering support was an EFT practitioner, a yoga instructor, a therapist or a personal trainer:
If you feel good about her, feel that she is an expert and has a solution to your problem, you would sign up.
Because the “know, like and trust-factor” gets established, and you feel that the person shows up in your life for a reason.
Chances are, you would even consider ways to get help that you never thought about before, if only you feel that the expert next to you knows what she is talking about.
Most of your clients feel the same way:
When they meet you in person, when they get a chance to talk with you privately, when they know that you are real and kind and happy to help with your expertise, they will not compare you to others, they will simply sign up with you.
In the beginning, don’t spend too much time on trying to make new connections, instead get those business cards out that you already have, reconnect with friends and family, let everybody know that you are available to help where help is wanted and needed, and you will be surprised how quickly your practice fills up!
Trust that people need you, and be available to them in a way that works for them.
When you are available to your clients, your clients will get interested in working with you, too.
I am certain that there is lots of resistance coming up for you as we speak.
What are your thoughts on this?
Please leave a comment below!